The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

Mari Smith, "The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web"
W,,ey | 2011 | ISBN: 1118063066 | 238 pages | epub | 1,3 MB

A top social media guru shares the secrets to expanding your business through relationships

People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more.